India: AI content labelling rules

The rules on labelling AI-generated content in India, what each asks of a file, and what one Kennmarq.com call adds.

In short

Images: Covered
Video: Covered
Audio: Planned, December 2026
Text: Not required
3D: Not required
Rules: 1 general, 1 for some sectors only, 1 bill or draft.
In the API: markets=in

Updated 4 November 2026; sources checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.

General rules

IT Amendment Rules 2026 (G.S.R. 120(E)): In force since 20 February 2026. A prominent label (a spoken notice at the start for audio) and permanent metadata with a unique tool ID.

Rules for specific sectors

Political ads and campaigns

ECI direction on labelling AI campaign content: In force since 19 April 2026. Label AI campaign content 'AI-Generated', 'Digitally Enhanced' or 'Synthetic Content' and name who made it.

Bills and drafts

Not law: they don't change a country's coverage or what a call needs.

Draft IT (Second Amendment) Rules 2026: Draft: not in force. The visible label on synthetic images and video would have to stay on screen for the content's whole duration.

In the API

Send markets=in on each call to POST /v1/mark: a call that lacks what India's rules need is refused before anything is counted, and each mark gets a receipt of what it carries for each law. The call must also send app_name.

What a mark for India carries, by kind of file
File	Made with AI	A deep fake (`deepfake=true`)
Picture	Watermark, Content Credentials and the visible label	Watermark, Content Credentials and the visible label
Clip	Watermark, Content Credentials and the visible label	Watermark, Content Credentials and the visible label
Song	Refused for now: India's rules need a spoken notice before synthetic audio, which we don't add yet.	Refused for now: India's rules need a spoken notice before synthetic audio, which we don't add yet.

Mark a picture for India

curl https://api.kennmarq.com/v1/mark \
  -H "Authorization: Bearer $KENNMARQ_API_KEY" \
  -F file=@image.png \
  -F source=created \
  -F app_name="Acme Studio" \
  -F markets=in \
  -o image.marked.png

An AI coding agent gets the same answer from the MCP tool get_requirements (MCP server).

India on the map, and every country's rules side by side.