ECI direction on labelling AI campaign content
Label AI campaign content 'AI-Generated', 'Digitally Enhanced' or 'Synthetic Content' and name who made it.
In short
- Where: India
- Status: In force since 19 April 2026
- Who: Political parties, candidates and campaign representatives
- Covers: Political ads and campaigns only
- Kennmarq.com: covers images and video today; audio: waits for spoken notices in audio (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label reading “AI-Generated” | Covered |
| Video | a visible label reading “AI-Generated” | Covered |
| Audio | a notice people can hear reading “AI-Generated” | Waits for spoken notices in audio (expected December 2026) |
In the API
A rule for political ads and campaigns only: markets=in applies India's general rules in force or passed, not this one (what a call for India needs). The table above shows what our marks add of what it asks.