Retouched Ad Labelling Rule (FOR-17 June 2022-1114)
The official mark on ads where retouching or manipulation changed a body's shape, size or skin; ~7%, top left.
In short
- Where: Norway
- Status: In force since 1 July 2022
- Who: Advertisers and whoever designs the ad
- Covers: Advertising and influencers only
- Kennmarq.com: images: waits for labels in a law's own words and language (expected February 2027); video: waits for labels in a law's own words and language (expected February 2027).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label in Norwegian reading “RETUSJERT PERSON / REKLAME” | Waits for labels in a law's own words and language (expected February 2027) |
| Video | a visible label in Norwegian reading “RETUSJERT PERSON / REKLAME” | Waits for labels in a law's own words and language (expected February 2027) |
In the API
A rule for advertising and influencers only: markets=no applies Norway's general rules in force or passed, not this one (what a call for Norway needs). The table above shows what our marks add of what it asks.