Norway: AI content labelling rules
The rules on labelling AI-generated content in Norway, what each asks of a file, and what one Kennmarq.com call adds.
In short
- Images: No general rule found
- Video: No general rule found
- Audio: No general rule found
- Text: No general rule found
- 3D: No general rule found
- Rules: 1 for some sectors only, 1 bill or draft.
- In the API:
markets=no
Updated 4 November 2026; sources checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
The EU AI Act, Art. 50 included, does not apply in Norway yet: it is still under scrutiny for incorporation into the EEA Agreement.
Rules for specific sectors
Advertising and influencers
- Retouched Ad Labelling Rule (FOR-17 June 2022-1114): In force since 1 July 2022. The official mark on ads where retouching or manipulation changed a body's shape, size or skin; ~7%, top left.
Bills and drafts
Not law: they don't change a country's coverage or what a call needs.
- Draft AI Act (KI-loven): Draft: not in force. Would bring EU AI Act Art. 50 into Norwegian law: machine-readable marks; deep fakes disclosed.
In the API
Send markets=no on each call to POST /v1/mark: a call that lacks what Norway's rules need is refused before anything is counted, and each mark gets a receipt of what it carries for each law.
| File | Made with AI | A deep fake (deepfake=true) |
|---|---|---|
| Picture | Watermark and Content Credentials | Watermark and Content Credentials |
| Clip | Watermark and Content Credentials | Watermark and Content Credentials |
| Song | Watermark and Content Credentials | Refused for now: a song can't carry a visible label, and spoken notices for deep fakes aren't available yet: leave "deepfake" off for songs. |
Mark a picture for Norway
curl https://api.kennmarq.com/v1/mark \
-H "Authorization: Bearer $KENNMARQ_API_KEY" \
-F file=@image.png \
-F source=created \
-F markets=no \
-o image.marked.pngAn AI coding agent gets the same answer from the MCP tool get_requirements (MCP server).
Norway on the map, and every country's rules side by side.