Latvian Pre-election Campaigning Law, Section 3.1
Clearly and unambiguously state that an AI-made likeness of a person or an invented event is used.
In short
- Where: Latvia
- Status: In force since 7 November 2024
- Who: Campaigners: paid campaign ads and materials, 120 days before a vote
- Covers: Political ads and campaigns only
- Kennmarq.com: covers images and video today; audio: waits for spoken notices in audio for deep fakes (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label, on deep fakes | Covered |
| Video | a visible label, on deep fakes | Covered |
| Audio | a notice people can hear, on deep fakes | Waits for spoken notices in audio for deep fakes (expected December 2026) |
In the API
A rule for political ads and campaigns only: markets=lv applies Latvia's general rules in force or passed, not this one (what a call for Latvia needs). The table above shows what our marks add of what it asks.