Utah Code § 20A-11-1104 (SB 131, 2024)
Set AI wording throughout AI parts, spoken at start and end of AI audio; provenance on online ads.
In short
- Where: Utah, United States
- Status: In force since 1 May 2024
- Who: Committees and others paying for political ads with AI content
- Covers: Political ads and campaigns only
- Kennmarq.com: images: waits for labels in a law's own words and language (expected February 2027); video: waits for labels in a law's own words and language (expected February 2027); audio: waits for spoken notices in audio (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label reading “This image generated by AI”; machine-readable marks (a watermark or metadata) | Waits for labels in a law's own words and language (expected February 2027) |
| Video | a visible label reading “This video content generated by AI”; machine-readable marks (a watermark or metadata) | Waits for labels in a law's own words and language (expected February 2027) |
| Audio | a notice people can hear reading “Contains content generated by AI.”; machine-readable marks (a watermark or metadata) | Waits for spoken notices in audio (expected December 2026) |
In the API
A rule for political ads and campaigns only: markets=us-ut applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.