SDCL §§ 12-26-32 to 12-26-37 (SB 164, 2025)
'This image/video/audio has been manipulated or generated by artificial intelligence.' over each deepfake.
In short
- Where: South Dakota, United States
- Status: In force since 1 July 2025
- Who: Anyone sharing deepfakes to injure a candidate within 90 days
- Covers: Political ads and campaigns only
- Kennmarq.com: images: waits for labels in a law's own words and language for deep fakes (expected February 2027); video: waits for labels in a law's own words and language for deep fakes (expected February 2027); audio: waits for spoken notices in audio for deep fakes (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label reading “This image has been manipulated or generated by artificial intelligence.”, on deep fakes | Waits for labels in a law's own words and language for deep fakes (expected February 2027) |
| Video | a visible label reading “This video has been manipulated or generated by artificial intelligence.”, on deep fakes | Waits for labels in a law's own words and language for deep fakes (expected February 2027) |
| Audio | a notice people can hear reading “This audio has been manipulated or generated by artificial intelligence.”, on deep fakes | Waits for spoken notices in audio for deep fakes (expected December 2026) |
In the API
A rule for political ads and campaigns only: markets=us-sd applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.