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New York synthetic performers in ads (GBL 396-b)

Conspicuous notice in the ad that a synthetic performer appears in it.

In short

  • Where: New York, United States
  • Status: In force since 9 June 2026
  • Who: Advertisers who know their ad includes a synthetic performer
  • Covers: Advertising and influencers only
  • Kennmarq.com: covers images and video today.
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.

What it asks of each kind of file

What New York synthetic performers in ads (GBL 396-b) asks of each kind of AI-generated file, and what Kennmarq.com adds today
FileWhat it asksKennmarq.com today
Imagesa visible labelCovered
Videoa visible labelCovered

In the API

A rule for advertising and influencers only: markets=us-ny applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.

Official text

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