California synthetic performers in ads (SB 1050)
Clear, conspicuous notice that the ad features a synthetic performer.
In short
- Where: California, United States
- Status: Passed; applies from 1 January 2027
- Who: Anyone publishing an ad prominently featuring a synthetic performer
- Covers: Advertising and influencers only
- Kennmarq.com: video: waits for labels in a law's own words and language (expected February 2027); audio: waits for spoken notices in audio (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Video | a visible label reading “This performance features a synthetic performer” | Waits for labels in a law's own words and language (expected February 2027) |
| Audio | a notice people can hear reading “This performance features a synthetic performer” | Waits for spoken notices in audio (expected December 2026) |
In the API
A rule for advertising and influencers only: markets=us-ca applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.