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Cal. Elections Code § 20010 (AB 730, 2019)

'This image/video/audio has been manipulated.', as large as the largest other text, for the whole video.

In short

  • Where: California, United States
  • Status: In force since 1 January 2020
  • Who: Anyone distributing deceptive media of a candidate within 60 days
  • Covers: Political ads and campaigns only
  • Kennmarq.com: images: waits for labels in a law's own words and language for deep fakes (expected February 2027); video: waits for labels in a law's own words and language for deep fakes (expected February 2027); audio: waits for spoken notices in audio for deep fakes (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.

What it asks of each kind of file

What Cal. Elections Code § 20010 (AB 730, 2019) asks of each kind of AI-generated file, and what Kennmarq.com adds today
FileWhat it asksKennmarq.com today
Imagesa visible label reading “This image has been manipulated.”, on deep fakesWaits for labels in a law's own words and language for deep fakes (expected February 2027)
Videoa visible label reading “This video has been manipulated.”, on deep fakesWaits for labels in a law's own words and language for deep fakes (expected February 2027)
Audioa notice people can hear reading “This audio has been manipulated.”, on deep fakesWaits for spoken notices in audio for deep fakes (expected December 2026)

In the API

A rule for political ads and campaigns only: markets=us-ca applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.

Official text

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