California altered photos in property sale ads (AB 723)
Statement on or next to an altered photo that it was altered, with a link or QR code to the original.
In short
- Where: California, United States
- Status: In force since 1 January 2026
- Who: Real estate brokers and agents advertising property for sale
- Covers: Advertising and influencers only
- Kennmarq.com: covers images today.
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label | Covered |
In the API
A rule for advertising and influencers only: markets=us-ca applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.
Official text
- AB 723 (ch. 497, Stats. 2025)
- Governor of California, housing bills signed 10 October 2025 (lists AB 723)