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California altered photos in rental ads (AB 2025)

Notice on or next to an AI-made or altered photo that it was altered, plus the original or a link to it.

In short

  • Where: California, United States
  • Status: Passed; applies from 1 January 2027
  • Who: Anyone advertising real property for rent
  • Covers: Advertising and influencers only
  • Kennmarq.com: covers images today.
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.

What it asks of each kind of file

What California altered photos in rental ads (AB 2025) asks of each kind of AI-generated file, and what Kennmarq.com adds today
FileWhat it asksKennmarq.com today
Imagesa visible labelCovered

In the API

A rule for advertising and influencers only: markets=us-ca applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.

Official text

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