A.R.S. § 16-1023 (HB 2394, 2024)
Convey that it is a digital impersonation, or the person shown can get a court declaration against it.
In short
- Where: Arizona, United States
- Status: In force since 21 May 2024
- Who: Anyone publishing a digital impersonation of a candidate or citizen
- Covers: Political ads and campaigns only
- Kennmarq.com: covers images and video today; audio: waits for spoken notices in audio for deep fakes (expected December 2026).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label, on deep fakes | Covered |
| Video | a visible label, on deep fakes | Covered |
| Audio | a notice people can hear, on deep fakes | Waits for spoken notices in audio for deep fakes (expected December 2026) |
In the API
A rule for political ads and campaigns only: markets=us-az applies the United States' general rules in force or passed, not this one (what a call for the United States needs). The table above shows what our marks add of what it asks.