AGCOM Influencer Code (Resolution 197/25/CONS)
A set Italian notice, e.g. 'foto modificata' or 'video modificato', on filter- or software-altered content.
In short
- Where: Italy
- Status: In force since 5 August 2025
- Who: Influencers with 500,000+ followers or 1M+ monthly views
- Covers: Advertising and influencers only
- Kennmarq.com: images: waits for labels in a law's own words and language (expected February 2027); video: waits for labels in a law's own words and language (expected February 2027).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label in Italian reading “foto modificata” | Waits for labels in a law's own words and language (expected February 2027) |
| Video | a visible label in Italian reading “video modificato” | Waits for labels in a law's own words and language (expected February 2027) |
In the API
A rule for advertising and influencers only: markets=it applies Italy's general rules in force or passed, not this one (what a call for Italy needs). The table above shows what our marks add of what it asks.
Official text
- AGCOM, Resolution 197/25/CONS
- AGCOM, Annex B: Code of conduct for influencers (PDF)
- AGCOM, Annex A: Guidelines and thresholds (PDF)