French Influencer Law (Law 2023-451), Art. 5
The mention 'Images virtuelles' (or an equivalent) on AI-made images of a face or body, clear and legible.
In short
- Where: France
- Status: In force since 11 June 2023
- Who: Commercial influencers (paid promotion of goods, services or causes)
- Covers: Advertising and influencers only
- Kennmarq.com: images: waits for labels in a law's own words and language (expected February 2027); video: waits for labels in a law's own words and language (expected February 2027).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label in French reading “Images virtuelles” | Waits for labels in a law's own words and language (expected February 2027) |
| Video | a visible label in French reading “Images virtuelles” | Waits for labels in a law's own words and language (expected February 2027) |
In the API
A rule for advertising and influencers only: markets=fr applies France's general rules in force or passed, not this one (what a call for France needs). The table above shows what our marks add of what it asks.
Official text
- Legifrance, Law No. 2023-451 of 9 June 2023 (consolidated)
- Legifrance, Law No. 2023-451 (JORF No. 133, 10 June 2023)