Australia: AI content labelling rules
The rules on labelling AI-generated content in Australia, what each asks of a file, and what one Kennmarq.com call adds.
In short
- Images: No general rule found
- Video: No general rule found
- Audio: No general rule found
- Text: No general rule found
- 3D: No general rule found
- Rules: 1 for some sectors only.
- In the API:
markets=au
Updated 4 November 2026; sources checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
No federal labelling law found. The National AI Centre's voluntary guide suggests labels, watermarks and metadata; South Australia has its own election rule.
Rules for specific sectors
Political ads and campaigns
- Electoral Act 1985 (SA), ss 115B-115C (South Australia): In force since 10 October 2025. A statement that the ad is AI-generated: legible for the whole ad, and spoken 3+ seconds at its start or end.
In the API
Send markets=au on each call to POST /v1/mark: a call that lacks what Australia's rules need is refused before anything is counted, and each mark gets a receipt of what it carries for each law.
| File | Made with AI | A deep fake (deepfake=true) |
|---|---|---|
| Picture | Watermark and Content Credentials | Watermark and Content Credentials |
| Clip | Watermark and Content Credentials | Watermark and Content Credentials |
| Song | Watermark and Content Credentials | Refused for now: a song can't carry a visible label, and spoken notices for deep fakes aren't available yet: leave "deepfake" off for songs. |
Mark a picture for Australia
curl https://api.kennmarq.com/v1/mark \
-H "Authorization: Bearer $KENNMARQ_API_KEY" \
-F file=@image.png \
-F source=created \
-F markets=au \
-o image.marked.pngAn AI coding agent gets the same answer from the MCP tool get_requirements (MCP server).
Australia on the map, and every country's rules side by side.