Live-Streaming E-Commerce Measures (SAMR Order No. 117)
Label AI-generated people under national rules and keep reminding viewers they are AI-generated.
In short
- Where: China
- Status: In force since 1 February 2026
- Who: Live-stream sellers using AI-generated images or videos of people
- Covers: Advertising and influencers only
- Kennmarq.com: covers images and video today.
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.
What it asks of each kind of file
| File | What it asks | Kennmarq.com today |
|---|---|---|
| Images | a visible label in Chinese | Covered |
| Video | a visible label in Chinese | Covered |
In the API
A rule for advertising and influencers only: markets=cn applies China's general rules in force or passed, not this one (what a call for China needs). The table above shows what our marks add of what it asks.