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Labelling Measures and GB 45438-2025

Visible or spoken labels with words like 'AI生成', and an 'AIGC' metadata label in GB 45438-2025's format.

In short

  • Where: China
  • Status: In force since 1 September 2025
  • Who: AI generation services offered to the public in China, and platforms
  • Covers: AI-generated content generally
  • Kennmarq.com: images: waits for China's metadata label (GB 45438-2025) (expected January 2027); video: waits for China's metadata label (GB 45438-2025) (expected January 2027); audio: waits for China's metadata label (GB 45438-2025) (expected January 2027) and spoken notices in audio (expected December 2026); text: waits for text (expected March 2027); 3D: waits for 3D models and scenes (expected June 2027).
Updated 4 November 2026; source checked 4 November 2026. Sources are government sites. This page explains what Kennmarq.com does; it isn't legal advice.

What it asks of each kind of file

What Labelling Measures and GB 45438-2025 asks of each kind of AI-generated file, and what Kennmarq.com adds today
FileWhat it asksKennmarq.com today
ImagesChina's metadata label (GB 45438-2025); a visible label in ChineseWaits for China's metadata label (GB 45438-2025) (expected January 2027)
VideoChina's metadata label (GB 45438-2025); a visible label in ChineseWaits for China's metadata label (GB 45438-2025) (expected January 2027)
AudioChina's metadata label (GB 45438-2025); a notice people can hear in ChineseWaits for China's metadata label (GB 45438-2025) (expected January 2027) and spoken notices in audio (expected December 2026)
TextChina's metadata label (GB 45438-2025); a visible label in ChineseWaits for text (expected March 2027)
3DChina's metadata label (GB 45438-2025); a visible label in ChineseWaits for 3D models and scenes (expected June 2027)

In the API

A call with markets=cn is refused for now, before anything is counted: China's rules need China's metadata label (GB 45438-2025), expected January 2027; spoken notices in audio, expected December 2026.

Official text

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